Our Team — The People Behind Bali Salt Sea

Agung Afif — CEO & Founder, Visionary Leader

Agung Afif serves as CEO of both Bali Salt Sea and parent company Juara Holding Group. His vision recognizes that heritage assets like Amed’s salt farming tradition represent significant untapped value when properly positioned in global markets. Rather than extracting maximum profit through industrial scaling, Agung invests in building authentic brands that genuinely benefit heritage communities while achieving international recognition.

Agung’s background combines business acumen with deep commitment to preserving Bali’s cultural heritage. He recognized that Amed’s salt farming families faced economic pressure to abandon their traditional occupation in favor of tourism employment. His solution: create a global premium brand that makes heritage salt farming economically competitive with alternative livelihoods. This vision shapes every aspect of Bali Salt Sea’s strategy—limited production reflects environmental commitment rather than inability to scale, premium pricing reflects fair labor practices rather than exploitation of scarcity, and international certification represents authentic quality verification rather than marketing positioning.

Made Dharma Putra — Head of Production, Third-Generation Salt Artisan

Made Dharma Putra represents the third generation of salt artisans in our family. From childhood, he learned salt farming from his father, absorbing decades of accumulated knowledge about water selection, crystallization timing, and traditional methods. Made’s expertise extends beyond technical skill—he embodies the embodied knowledge that cannot be taught through manuals but must be learned through years of daily immersion in salt farming.

As Head of Production, Made oversees all salt creation from water collection through final packaging. He manages relationships with salt farming families, coordinates harvest scheduling with seasonal conditions, and maintains quality standards ensuring every batch meets GI and PDO requirements. Made’s deep understanding of Amed’s waters and climate patterns is irreplaceable—he reads conditions that instruments cannot measure, judges crystallization stages through observation and intuition, and makes decisions about harvest timing that protect quality above all other considerations.

Made represents the generational continuity essential to heritage brands. His presence assures customers that they are purchasing salt created by true artisans, not factory workers, and that traditional knowledge remains embedded in our products.

Ni Ketut Sari Dewi — Export Manager, International Trade Specialist

Ni Ketut Sari Dewi manages all international logistics, documentation, and export coordination. Her 10+ years of international trade experience ensures that Bali Salt Sea products reach global customers meeting all regulatory requirements and arriving in perfect condition. Ni Ketut oversees shipping logistics, manages customs documentation, ensures certifications accompany exports, and troubleshoots any international delivery challenges.

Her expertise ensures that the quality Built into every batch of salt by our artisans is preserved through international shipping. She coordinates with logistics partners, manages temperature and humidity during transport, and verifies that products arrive meeting our quality standards. For wholesale partners and international retailers, Ni Ketut is the primary contact ensuring smooth ordering, timely delivery, and professional service.

I Wayan Sudana — Salt Farm Operations Manager

I Wayan Sudana manages day-to-day salt farm operations and relationships with 50+ salt farming families that produce our salt. His role ensures that our commitment to fair wages, safe working conditions, and employment stability is consistently maintained. I Wayan coordinates harvest timing, manages labor scheduling, oversees equipment maintenance, and serves as liaison between our farming families and central management.

I Wayan represents our values in practice—he understands that sustainable salt production means supporting sustainable livelihoods for the families that make our product possible. He ensures that Amed’s salt farmers receive respectful treatment, competitive compensation, and recognition for their craft.

Kadek Ayu Pratiwi — Quality Control Manager, Food Science Expert

Kadek Ayu Pratiwi oversees quality assurance ensuring every batch of Bali Salt Sea meets our exacting standards. Her background in food science and quality management brings contemporary scientific rigor to our heritage production. Kadek coordinates mineral content analysis, purity testing, microbiological verification, and consistency auditing. She ensures that our traditional methods produce salt meeting modern food safety standards and GI/PDO requirements.

Kadek bridges heritage craftsmanship and contemporary quality assurance—she understands that maintaining our certifications requires scientific documentation alongside artisanal excellence. Her role ensures that traditional methods and contemporary standards reinforce rather than conflict.

Putu Eka Wijaya — Digital Marketing & E-Commerce Manager

Putu Eka Wijaya manages Bali Salt Sea’s digital presence, e-commerce operations, and content marketing. His role brings our heritage story to global audiences through website, social media, and digital marketing channels. Putu creates content explaining our traditional methods, heritage history, sustainability practices, and quality standards. He manages direct-to-consumer sales channels and oversees customer communication.

Putu ensures that customers worldwide understand the genuine heritage and quality behind Bali Salt Sea. His work allows us to tell our authentic story directly to consumers rather than through intermediaries.

Komang Sri Rahayu — Customer Relations & Support Specialist

Komang Sri Rahayu manages customer communications, handles inquiries, coordinates orders, and ensures customer satisfaction. She represents Bali Salt Sea’s commitment to professional service and customer care. Komang responds to product questions, manages wholesale partnerships, and ensures that every customer interaction reflects our values and professionalism.

Explore our company heritage, learn about our 450-year history, discover our traditional methods, or contact our team with any inquiries.